SWOT Matrix: For Ford Motor Company
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1. Open Stronger, better
stores in other countries (S2,O3)
2. Learn new ways to have
good customer service in other countries (S3,O4)
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1. Build
Better more eco-friendly cars (W1,O1)
2. Need to build smaller
vehicles that women and older people what (W2,O2-3)
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1.
Train your
Employees (Managers and other employees) in Customer Service (S3,T1)
2.
Keep company
images separate so that there is a higher chance that preference on the
dealer choice will go up in favorer of Ford (S1,T1)
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1.
Raise the
prices or taxes on vehicle sales in other countries to help with the fluctuating
currency exchange (W1,T3)
2.
Earn the
customer’s preference by understanding and meeting their needs (W3,T1)
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SO Strategies: IS[1]
– EO[2]
1.
Ford needs to open and maintain healthy strong
stores in other countries to make up for the disappearing customers in the US. By
marketing to other countries and getting used to their way of buying then they
stand a chance to stay competitive in the auto industry. By using off locations
to research and develop new vehicles, I think that they will gain a lot more
world recognition and bring other countries into the American traditional
vehicle.
2.
I think the hardest thing to learn in other
countries is the ability to learn their way of life and how to best serve them
in customer serve. We will fail badly if we go into china with the same kind of
mind set and if we were in the States. They have a whole different way of life
and culture and we as managers need to recognize that and adapt to them, not
them to us.
WO Strategies: IW[3]
– EO
1.
Ford needs to build more eco-friendly vehicles
that can support the high demanding gas prices in the states. Americans are
switching to the Toyota because Toyota offers them good eco-friendly choices in
cars and they know Toyota to be a good manufacture of cars.
2.
Building smaller vehicles will not only help
with the gas price issue but it will also help with demographic marketing to
women and older people as well. Men tend to want big trucks, but women and
other people don’t always. They want something they feel they can handle when
having to park in small areas.
ST Strategies: IS – ET[4]
1.
Ford hasn’t always had the greatest customer
serves even in the states and needs to fix this problem. It always seems like I
am rushed or that my time means nothing to the sales person when I am just
looking at a car. They want someone who is going to buy a car NOW, and they
forget that I am a predicted buyer by just coming in to the store 2-3 times.
2.
I think that it would be a good idea to keep the
different companies that Ford owns separate in the public. This way people will
not think badly about the other vehicles when they have a negative reaction to
a certain make or model that Ford owns, whether it is with Ford or one of the
other companies that Ford owns.
WT Strategies: IW – ET
1.
With the fluctuating currency exchange rates
around the world, Ford is losing revenue every year due to the rates changing. They
need to find a way to counter the sales difference in other countries so that
they are not getting hurt by it. The might consider raising the prices up in
other countries to help with this problem or put a higher sales tax on the sale
purchase price.
2.
Ford needs to do a better job understanding what
their customers need and want and acting upon it, not just think that their way
of doing business is the only way. Ford is losing more customers due to the
fact that they won’t listen to their customers than any other way. This is huge
in the management world and needs to be learned.
